Italian coffee shop
Amore is a cozy café that pays tribute to the Italian origin of its owners. The renovation aimed to reposition the business to function throughout the day, providing a comfortable space for every moment. This is a global project that includes interior design, branding, and communication strategy. The result is a contemporary café with an Italian soul and a classic touch, elegant and fun, suitable for both daytime and nighttime.
Cafe Decoration
The decoration, colors, graphics, and materials are inspired by the aesthetic of typical Italian cafés, with red as the key color introduced through the furniture and decor.
The interior design strikes a balance between modernity and tradition. Velvet curtains envelop the pillars like a stage curtain, stripes on the walls and coverings, ceilings recreated with moldings, large fans, and mirrors reminiscent of classic styles.
Small cafe design
The space offers different flexible and dynamic environments, with a relaxed area of low armchairs, an intermediate area of tables and chairs, and a small high-counter area with stools. The façade opens completely to the exterior through a folding glass closure, inviting people inside and turning the café into a striking, luminous window.
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Interior Design: Vitale
Communication Strategy: Vitale
Branding y naming: Vitale
Photography: Vitale
Location: Castellón
Before and After
The café is located in a busy and well-known square in the center of Castellón. The 80 m² space previously functioned as a café, but it required a complete renovation to improve the functionality of the counter, provide greater comfort for customers, and bring out the essence and values of the business.
Branding
The branding reflects Italian tradition, elegance, and freshness. The organic lowercase typography reinforces the café’s approachable vibe, while the logo, framed with moldings, evokes the classic aesthetic of Italian cafés. The red color symbolizes Italian passion, and the white and red stripes add dynamism and consistency. The result is a sophisticated, welcoming, and authentic image that aligns with the café’s atmosphere and values.
