Bathroom store and showroom
The design of Sanycces’ showroom in Foshan follows the conceptual line of the previous flagship stores that Vitale had already developed, where craftsmanship and innovation coexist in balance. Located in Ceramics City (one of the largest shopping centers in the world dedicated to ceramics and bathrooms), the project aimed to attract the public. To achieve this, large open display windows were designed to integrate the interior with the exterior, transforming the store into a living showcase.
Following the Communication Strategy created for Sanycces, the goal was to transfer the brand’s identity into the physical space while also showcasing the potential of Solid Surface as an innovative material. The design needed to convey warmth and a sense of craftsmanship in contrast to the straight lines and conventional minimalism. The slatted wood becomes a key element that adds warmth in contrast to the innovative character of the displayed products.
New applications of Solid Surface were explored to demonstrate its versatility through striking helicoidal structures suspended from the ceiling. These organic elements create a strong visual impact and reinforce the identity of the showroom as a space where technology and tradition engage in a harmonious and fluid dialogue.
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Interior Design: Vitale, Ignota
Communication Strategy: Vitale
Location: Foshan (China)
Before and After
The space was a corner location that had previously been used for a bathroom equipment exhibition, with lowered and overly elaborate ceilings, which created an inadequate spatial feeling
