In search of the authentic and vital

(Vital adj. : basic, essential, transcendental, indispensable, valuable, significant, fundamental, crucial.)

We are artisans of each project; discoverers and researchers. We are passionate about seeking simplicity, authenticity, and origins. We are dedicated to vitalizing businesses, bringing to light what is significant, valuable, and essential with the aim of strengthening, transforming, and boosting successful businesses.

Through design, we vitalize spaces with a narrative that consistently supports the user experience, creating memorable spaces that connect emotionally and generate well-being.

Equipo Vitale, formado por Lucía, Santi y Carlos

Vitale dando una conferencia en el besign fest

We are Santiago Martín, Carlos Folch, and Lucía Chover. Since 2006, we have developed, perfected, and successfully applied a global methodology that integrates diverse areas related to emotional design, strategic communication, interior design, marketing, and design thinking.

We specialize in designing well-being and health spaces. We provide comprehensive advice on image and communication to ensure that the brand experience is complete, coherent, and conscious. In every project, we strive to highlight what is significant, valuable, and essential in order to strengthen, transform, and boost the success of the business. We bring differentiation and improve the user experience.

We are passionate about actively collaborating in our community to add value and spread the Culture of Design as a fundamental tool for the development of our environment. This motivation has led us to develop extensive teaching work at the University Jaume I and to give workshops and lectures at various Design Schools. We are proud to be founding members of La Exprimidora, the Association of Designers and Creatives of Castellón. Being part of this creative community has become something vital that enriches us enormously.

We designed our office in a place that converses with the past, seeking simplicity, authenticity, and origins. The studio is located in the historic center of Castellón, in a 1947 historicist building built by the versatile Bernat Artola, a poet and lover of the arts, who had his studio workshop in this building. We rescued the essence of the original space and gave it a new perspective: functional, open, and bright.

Santiago Martín Martín (Jerez de la Frontera)

A lover of good design, honest architecture, and Modernism. Photography allows him to look without hurry. A motorcycle enthusiast since he was a child, when he was taken to the Jerez circuit. Riding a Vespa and cycling many kilometers through mountain tracks on bike tourism routes. An unconditional fan of Pixar’s stories and music at all hours, he misses Diálogos 3. The best trip is always on the road with the most curves. During holidays, he gets lost on the Atlantic coast of Cádiz, diving for cuttlefish and recharging his energy with fried fish and the Levante wind.

Carlos Folch Clausell (Castellón de la Plana)

A collector of small objects that connect the past and present, telling where you come from. A fan of things made like before, of things made as always. A fan of thick lead pencils and cool notebooks filled with sketches. Southeast Asia, its culture, architecture, and craftsmanship are a recurring source of inspiration. Sport taught him the importance of teamwork, and although he could have become a professional handball player as a goalkeeper, he was drawn to becoming a designer. A great trip is always with family and his three kids, with the van he’s been converting into a camper.

Lucía Chover Sellés (Valencia)

Writing connects her hobby with her work, telling stories that create the particular universe of each brand. An inspiring moment is facing a blank page. As a reader, she prefers novels over 500 pages long, books about creativity, and personal development. She’s a big fan of handmade tableware, teapots, and cups. The best trip is one that starts or ends at a beach, and Portuguese beaches are her favorites. She often collects beautiful stones that connect landscapes and moments. She prefers music that can accompany her for hours in a loop, and she disconnects by taking care of her plants or cooking a new recipe. A yoga and pilates enthusiast to maintain balance.