Rovira Más Dental Clinic commissioned Vitale to renovate its facilities, aiming to enhance functionality and create an ideal environment that strengthens its position as a clinic committed to innovation, talent, and continuous education. The project encompassed both the redesign of the clinic’s branding and interior design, with the dual purpose of inspiring safety and protection while also conveying the clinic’s relevance and leadership in the local sector. The starting point for Vitale’s corporate interior design project was to seamlessly combine warmth and innovation.
The renovation covers a large portion of the 180 m² space, optimizing the layout and creating a cohesive visual identity across different areas. The project required a carefully controlled intervention, respecting the existing architecture while ensuring a swift execution.
The new design achieves a harmonious integration, where the new elements blend seamlessly, striking a balance between a cutting-edge vision and a warm, serene atmosphere that fosters trust and security. Enhancing a sense of well-being in key patient interaction points was a crucial aspect of the project.
The old ceramic flooring was replaced with high-resistance wood-finish vinyl planks, which provide both acoustic comfort and optimal hygiene. The reception area was designed around a large walnut wood slatted planter, paired with large-format porcelain cladding that mimics a natural stone texture. At the back, a custom-built storage unit integrates seamlessly as a wall panel, also concealing an access point to the private staff area.
The waiting area is a bright and open space, divided into an adult zone on one side and a children’s area on the other. The children’s section was conceptualized as a highly functional and comfortable space, featuring built-in storage and child-friendly tables with seating. The custom-designed furniture combines romantic oak finishes with soft cream tones, while indirect lighting creates a harmonious, cocoon-like ambiance. Sliding bronze-tinted glass partitions allow the consultation rooms to be connected to the reception area, enhancing the sense of spaciousness.
The new layout introduced a post-surgery room, essential for providing the necessary care and comfort to patients after dental procedures. In the redesigned treatment rooms, indirect lighting predominates, creating a soothing environment for patients. The custom clinical furniture ensures ample storage and visual organization. Meanwhile, the children’s treatment room draws inspiration from a geometric puzzle concept, making the space playful and engaging for young patients.
The clinic’s corporate colors, brand identity, and soft-striped pattern are integral to its timeless aesthetic. Vitale has designed a space that resonates with all patient demographics, creating a unique, elegant, and uplifting environment. The result is a fully revitalized dental clinic that radiates leadership and professionalism, offering patients of all ages a setting where harmony and comfort take center stage.
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Interior Design: Vitale
Communication Strategy: Vitale
Branding: Vitale
Photography: Vitale, Hilke Sievers
Location: Benifaió
Press: Proyecto contract
Online press: Archiscene, Archello



















The new layout significantly improves both habitability and functionality, incorporating essential new spaces such as a private staff area, a dedicated consultation office, a post-surgery room, and a 3D printing lab. The optimized layout ensures efficient spatial organization, making the most of every area. For instance, the former children’s waiting area has been enhanced and repurposed, allowing for the creation of a new consultation office.












The brand redesign aligns with the clinic’s leadership status, creating a distinct and exclusive monogram for a premium identity. The letter “R” is conceptualized as a personal signature, with classic proportions that ensure legibility and sophistication. Complementing the monogram, a geometric yet elegant typeface and a striped pattern bring a sense of symmetry and refinement. The color palette—deep green, mint, and cream—evokes harmony and serenity. The outcome is a robust, honest, and delicate brand identity with strong communicative potential.





“We thank Vitale for the renovation of Clínica Dental Rovira Más. They carried out the project with a fantastic result: a very welcoming space for patients and an improved layout and functionality for the entire team’s work. A very positive change with Vitale’s support! Thanks Lucía, Santi, and Carlos”.