Local restaurant
The corporate interior design project carried out by Vitale starts with a global communication strategy synthesized under the axis “conscious cuisine.” This approach designs all brand elements and environments, from the name to the brand design and interior design.
L’Horta is a sustainable restaurant based on three key pillars of the common good: the product, the environment, and society. The culinary offering is committed to healthy food and responsible consumption, providing fresh, seasonal, and local products. The presentation is designed to be savored without hurry, in a natural environment where colors, finishes, and textures evoke the philosophy of the business.
Interior design project
Vitale draws inspiration from fields, furrows, plots, and harvests. The design concept aims to conceptualize a garden plot through pure lines and shapes, using natural materials such as wood, stone, clay, and plants.
The space is a gastronomic area of about 200 square meters with a capacity for around 80 diners. The spacious entrance features a high table area that functions as both a waiting area and a pickup point for takeaway orders. The kitchen has a hidden section, but the pizza preparation area is visible from the dining room, along with the bars, aligning with the philosophy of conscious and honest cooking.
Material selection
The large-format porcelain flooring (120×120 cm) suggests different substrates and types of earth. The perimeter lighting is centered around custom-designed lamps inspired by the canes used as guides in tomato plantings. These solid wood rods hang down, intertwining with the wiring of the lightbulbs, resembling plant ties. In the central area, suspended lines of decorative acoustic panels simulate the furrows of the land and cultivation.
Restaurant facade design
The restaurant has two large façades with large glazed windows that allow plenty of natural light, creating a feeling of spaciousness inside. The project introduces sound-absorbing curtains to counteract the reverberation of the glass walls and to create good acoustics in the dining room, complementing the other acoustic elements installed in the ceilings. The curtains and awnings on the façade help control light intensity during peak sunlight hours.
Creation of the new brand
The brand and corporate colors are integrated into the interior design. The business philosophy regarding responsible and sustainable consumption is distilled into short and direct messages that are incorporated into the restaurant’s décor and in the design of the menu. The result is a comfortable, cosmopolitan space with great communicative potential, revolving around the land, nature, local products, and conscious eating.
If you want to know more hospitality projects designed by Vitale, click here.
Interior Design: Vitale
Communication Strategy: Vitale
Branding y naming: Vitale
Photography: Vitale
Location: Vall d´Uxo
Before and After
The main premise of the project was to make the most of the pre-existing construction elements of the space to achieve a coherent integration between the old and the new. The rustic bricks that originally covered the columns and walls were painted white, allowing them to merge with the new design. Additionally, almost four thousand rustic bricks were used to form separating lattices and decorative elements, based on traditional patterns. This intervention not only respects the essence of the original space but also optimizes the use of the restaurant, adapting to different functional needs and creating unique environments.
Branding
A global communication strategy is developed for the sustainable restaurant based on the three pillars of the common good: product, environment, and society. The name “L’Horta” encapsulates its culinary DNA, while the tagline “Conscious Cuisine” expresses its philosophy: respect for the product, the planet, and society. The visual identity is inspired by the fields and furrows of farming, conceptualizing a garden plot. The square symbolizes the earth, order, and stability, conveying strength and balance. The result is a direct, honest, and conceptual brand with great communicative potential, reflecting its commitment to the common good.
“Great professionalism and a design that’s captivating. We decided to work with Vitale, and we couldn’t be more satisfied. We were opening a restaurant and needed a team to design the space. Working with Vitale was even better. They did a study of our objectives, our brand, and our needs. We saw right from the presentation of the project that we had made the right choice. With the final result, we couldn’t be happier. Many customers comment on how great the space looks, and we feel it perfectly represents us as a company. Thank you!”
